Step 01
Add your apps and competitors
Search the App Store by name. Veldo discovers the keywords each app actually ranks for, shows the gap you are missing, and tracks 60+ storefronts — switch a whole keyword set to a new country in one click.
macOS · App Store keywords · Apple Ads
Know which keywords deserve your spend.
Veldo joins organic rank, Apple Ads spend, and revenue on your Mac — then gives every App Store keyword a verdict: bid, pause, or double down.
Evidence in. Verdict out.
sample data
| Keyword | Rank | Δ | Spend 30d | Revenue 30d | Verdict |
|---|---|---|---|---|---|
| habit tracker | #8 | ↑6 | $92 | $241 | Double down |
| meditation timer | #2 | — | $184 | $118 | Cannibalizing |
| sleep sounds | 200+ | — | $263 | $0 | Money pit |
| breathing exercises | #38 | — | $0 | — | Bid opportunity |
How it works
From keyword list to clear next move.
Three steps. No spreadsheets, no exported CSVs, no tab-hopping between App Store Connect, Apple Ads, and your revenue dashboard.
Step 02
Veldo collects the evidence
Every day it checks organic ranks, pulls Apple Ads spend, installs, and Apple’s own search popularity, and attributes revenue — joined per keyword into one 30-day picture.
Step 03
Act on verdicts, not hunches
Each keyword gets a first-match verdict backed by the numbers that produced it. A watchdog notifies you when a verdict flips or new reviews land.
The verdict engine
Three signals. One decision.
Rank shows visibility. Ads show demand. Revenue shows what paid off. Veldo joins all three per keyword and states the conclusion — with the evidence right under it.
Cannibalizingmeditation timer
You already rank near the top. This exact ad may be buying installs you would have won organically.
- Organic rank
- #2
- Spend
- $184
- Exact ad
- Active
Bid opportunitybreathing exercises
Demand is strong, organic visibility is weak, and no exact campaign is active.
- Popularity
- 5/5
- Organic rank
- #38
- Exact ad
- None
Money pitsleep sounds
This keyword keeps spending without producing attributed subscription revenue.
- Window
- 30 days
- Spend
- $263
- Revenue
- $0
Double downdaily meditation
Attributed revenue is positive while the organic position continues to improve.
- ROAS
- Positive
- Rank movement
- +11
- Revenue
- Attributed
In the box
Built for the whole ASO loop.
Reviews from every storefront
New App Store reviews across all the countries you track, with a notification when fresh reviews land on your app.
60+ storefronts, one keyword set
Track any market Apple serves. Add a country and your keywords come with you — ranks collect per storefront automatically.
On-device translation
Hover a Japanese or German keyword and read it in English. Apple’s on-device translation — no API key, nothing leaves your Mac.
Apple’s own popularity
Search popularity straight from the Apple Ads API, plus a difficulty score from the strength of the current top 10.
Keyword discovery & gap
Veldo finds the keywords an app really ranks for — run it on a competitor, see what they rank for that you don’t, adopt in one click.
Menu bar & watchdog
Yesterday’s spend and revenue at a glance. Notifications fire when a verdict flips — no dashboard babysitting.
Private by design
Your acquisition data never leaves your Mac.
- SQLite
- Rank, spend, revenue, and history stay in one local database.
- Keychain
- Apple Ads and RevenueCat credentials use macOS secure storage.
- No Veldo backend
- Your acquisition data is never uploaded to a Veldo server.
CLI & MCP
Your data, available to your tools.
Query local Veldo data from scripts or compatible AI clients. Agents access stays read-only.
veldo query "keywords losing money"veldo mcpLocal data. JSON output. No campaign mutations.
Simple pricing
Pay for the tool, not your ad spend.
ASO suites price as a percentage of your budget. Veldo is a Mac app with a license key — download it, then subscribe to unlock. Cancel anytime; 14-day money-back guarantee.
- Unlimited apps & keywords
- 60+ storefronts
- No percentage of ad spend
- App, menu bar, CLI & MCP
- 14-day money-back guarantee
FAQ
Questions, answered.
What does Veldo require?
Veldo requires macOS 14 or later. Connect Apple Ads for paid data and optionally connect RevenueCat for revenue-aware verdicts.
Does Veldo need RevenueCat?
No. Rank, popularity, spend, and install verdicts still work. Revenue fields remain unavailable until RevenueCat is connected.
How fresh are rankings?
Organic rankings refresh daily and are spread across the day to respect App Store request limits. Apple Ads and RevenueCat refresh more frequently.
Does Veldo send data to a server?
Your spend, revenue, credentials, and database stay on your Mac. One optional exception: community keywords. Veldo clients pool anonymous rank observations — keyword text, storefront, and the public top-200 ranking — so everyone gets the reverse-ASO lookup Apple doesn't offer. No identifiers are attached, and you can turn it off in Settings → Community.
Can an AI agent change campaigns?
No. The MCP server is read-only by default. Agents cannot directly pause campaigns or change bids.
How does Apple Ads setup work?
Connect your Apple Ads account in the native app. Veldo stores the credential in Keychain and collects data on your Mac.
Monthly or yearly?
Both. Yearly is $99 (two months free); monthly is $8.99. Either unlocks everything — the app, menu bar helper, CLI, MCP server, and all updates while your subscription is active. Cancel anytime, with a 14-day money-back guarantee.